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Event Details
How to Make Your Business Irresistible to the Media: Do-It-Yourself Strategies to Get Your Name in the News
A well-placed article, an insightful radio interview or a 2-minute feature on a TV news program can catapult your business to new heights. And best of all, media exposure is free! This workshop provides essential tips on how to raise your firm’s visibility through skillful interaction with the media. In this session, you’ll discover how to:
- Determine what is news and what's not.
- Make yourself newsworthy.
- Cut through the “chatter” and get the attention of editors, producers, news directors, etc.
- Avoid the rookie mistakes that will irritate rather than gratiate you with the media.
- Create a low-cost, high-impact media kit.
Instructor: Cynthia Franklin is vice president of KIP Communications LLC, a business-to-business media company with a portfolio of four media, including the award-winning KIP Business Report newspaper. For more than a decade, KIP Communications has developed results-oriented marketing strategies for Fortune 500 companies, small businesses and non-profit organizations. Cynthia has an M.B.A. from New York University.
Very Important -- Please Read
Refund policy: Please note that registration fees are non-refundable. If you are unable to join us, we will happily apply your registration fee towards another workshop or seminar that will help you grow your business.
Persons with Disabilities: Reasonable arrangements for persons with disabilities will be made if requested at least two weeks in advance. Contact: Miguel Centeno 212-264-9487 or Miguel.Centeno@sba.gov.
Security Requirements: Due to strict security regulations, positively no guests are checked-in or admitted into the building after 6:00 p.m. We strongly recommend arriving no later than 5:45 p.m. to allow yourself adequate time to go through security screening. You must have valid photo ID to gain entry.
Subway Directions:
A/C to Chambers St. Walk 1 block east to Broadway. Walk 2 blocks north to Duane St.
J/M/Z/4/5 to Chambers/Centre Street. Walk one block west to Broadway. Walk 3 blocks north to Duane St.
R to City Hall. Walk north on Broadway to Duane St.
.
When & Where
U.S. Small Business Administration
26 Federal Plaza
Room 3305
New York,
NY
Thursday, March 15, 2007 from 5:45 PM to 8:30 PM (ET)
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Hosted By
The KIP Learning Center
The KIP Learning Center is a virtual "university" for growth-focused entrepreneurs and professionals. We provide a variety of hands-on workshops, cutting-edge seminars and interactive tele-classes and Web based learning events for people heading to the top and determined to stay there.